Exciting news from the Beneflo team! 🙌 Our CEO, Juris Zalāns, was featured in the Portrets series by Dienas Bizness (issue #38, 29 September 2026).
His key message? A great idea isn’t always enough. Timing matters just as much.
Juris knows this from experience. More than a decade ago, he launched Benefit Latvija, an employee benefits platform that was ahead of its time. The market simply wasn’t ready yet.
Today, he’s back in the same industry, this time as an investor and CEO of Beneflo. Same vision, new opportunities, and a market that’s finally catching up.
The interview also reveals a more personal side of Juris, including his childhood dream of becoming a bank vice-president. Not president, but vice-president (there’s a story behind that!). He also shares his educational journey, from Riga Technical University and Turība to earning a master’s degree in human resource management.
Curious to learn more about the person behind Beneflo?
Read the full interview (in Latvian) in Dienas Bizness. 💙